# Frank Harris - Executive Coach, Builder, Writer > https://hirefrank.com ## Site Structure - Home: / - Coaching: /coaching - About: /about - Newsletter: /newsletter --- ## Home (/) I've built products at the intersection of engineering, design, and product for 20+ years -- including at Slack, Etsy, and Google. Today I bring that lens to coaching leaders and writing. ### What I Do - **Leadership Coaching**: For leaders navigating complexity, change, and growth. - **Frank Takeaways**: A mildly entertaining newsletter on leadership and tech. --- ## About (/about) I'm a coach and former product executive with over 20 years of experience building teams and products at companies like Slack, Etsy, and Google. ### The Journey My career spans engineering, design, and product leadership across startups, scale-ups, and public companies. I'm known for combining deep technical intuition with design sensibility and a sharp sense of product strategy -- a blend that shapes my coaching today. As a self-taught engineer, I joined Google as a UX designer and created the original transit icons for Google Maps -- an early example of my ability to bridge tech with human-friendly design. I later joined Etsy as a product manager pre-IPO, where I played a pivotal role in enhancing search and discovery and led the launch of a high-margin, self-serve ad platform for sellers -- one of their most successful revenue initiatives. I went on to hold VP roles at Betterment, Casper, InVision, and Slack, leading cross-functional teams through periods of rapid growth, product reinvention, and organizational change. ### Hands-on Coaching Building products is hard. Leading the people who build them? Harder. Whether it's stepping into a Staff+ role, managing a growing team, or navigating founder dynamics, coaching helps leaders move through uncertainty with more clarity, confidence, and impact. Today, I work with senior ICs, VPs, and founders -- helping them navigate complex leadership challenges, clarify strategy, and grow with intention. My practice is grounded in ICF-aligned coaching principles and shaped by 20+ years of leadership experience at companies like Slack, Etsy, Google, Betterment, Casper, and InVision. Sessions are hands-on and reflective, blending structured frameworks, sharp questions, and metaphor-driven insight to help leaders operate with intention and grow on purpose. ### Beyond Work I write Frank Takeaways, a mildly entertaining newsletter read by savvy leaders on product, leadership, and the messiness of being human. I live in Brooklyn, NY with my wife, two young daughters, and an Italian truffle dog that isn't of much use in the city. --- ## Coaching (/coaching) Lead with clarity. Grow with intention. Executive coaching for product leaders navigating complexity. Former VP at Slack and product leader at Etsy and Google helping senior ICs, VPs, and founders. ### Coaching Packages Simple, Transparent Pricing #### On-Demand A thought partner in your pocket Price: $99/month (or $999/year) Features: - Unblock problems via text, anytime - Second opinion before big decisions - Talk through stakeholder challenges - Navigate career moves with clarity - Replies within 24 hours #### Deep Dive Deep work, real transformation Price: $999/month (3-month minimum commitment) Features: - Everything in On-Demand - Two 60-minute sessions per month - Focused skill-building support - Managing difficult conversations - Work through the hard stuff together - Direct access between sessions - Priority when things get urgent #### Executive For founders and executives Price: Custom (6-month minimum commitment) Features: - Everything in Deep Dive - Guidance on strategy, GTM & pricing - Board preparation and key decisions - Navigate key milestones - Leading and scaling teams - Coaching for your rising leaders - 360 degrees feedback that drives change - Fully tailored engagement Note: If you are funding your coaching personally (without a corporate budget), please inquire about special rates during your intro call. ### Frequently Asked Questions **Q: What's the difference between On-Demand and Deep Dive?** On-Demand gives you a thought partner in your pocket -- unlimited text-based coaching with responses within 24 hours. Deep Dive includes everything in On-Demand plus two 60-minute deep-dive video sessions each month for the work that needs real-time conversation. **Q: What does "unblock problems via text" mean?** You can message me anytime with whatever's on your mind -- a stakeholder situation, a decision you're stuck on, a conversation you need to prep for. I typically respond within 24 hours (often sooner) during business days. **Q: What does a typical coaching session look like?** Each session is tailored to your challenges. We might work through a difficult stakeholder situation, prep for a board meeting, untangle a strategic decision, or practice a hard conversation. The agenda is yours. **Q: Why is there a 3-month minimum for Deep Dive?** Real transformation takes time. Three months gives us space to identify patterns, build new habits, and see meaningful progress. After the initial commitment, it becomes month-to-month. **Q: What's your cancellation policy?** For On-Demand, you can cancel anytime. For Deep Dive, after your initial 3 months, it becomes month-to-month with no long-term commitment. **Q: Can I expense this with my company's L&D budget?** Yes! Many clients use their L&D or professional development budget. I can provide an invoice that meets your company's requirements. **Q: What's the Executive plan for?** Executive is for founders and senior leaders who want premium coaching for themselves and optionally their team. It includes everything in Deep Dive plus guidance on product strategy, board preparation, key milestones, and flexible engagement models tailored to your needs. --- ## Newsletter (/newsletter) ### Frank Takeaways Notes worth keeping -- the kind you scribble in a margin, share in a 1:1, or remember long after the slide deck is gone. Subscribe at: https://www.franktakeaways.com/ ### What to Expect Featuring longform essays that mix metaphor, memory, and product wisdom. The kind of takeaways that make you pause or lead differently. You'll also find sharp takes on AI and product launches, prompts that make your work easier, and stories that remind you you're not alone. Written from 20+ years building teams and shipping things at Slack, Google, Etsy, and early-stage startups. --- ## Client Testimonials "Frank had a material, double digit percentage, impact on our revenue within a month of our first session. He combines a natural caring and thoughtfulness with a wealth of professional experience. If this is your first time stepping into a product leadership position, or are just looking for a thought partner, I don't think you'll regret giving Frank a try." -- Tomas Reimers, Co-Founder, Graphite "As a first-time leader of digital product and technology teams, Frank's coaching was a game-changer. His insights into organizational structure and hiring were key to successfully scaling our tech team." -- Majed Masad, President, Mejuri "I'm incredibly grateful for the mentorship and guidance Frank has provided me throughout my career. He's helped me navigate complex team dynamics, refine my product strategy, and overcome challenges I faced at work." -- Betty Liao, Product, Google "I was looking for a great coach for years, and finally I found Frank. He knows when to step in with practical advice that helps me solve in minutes what I've been stuck on for weeks." -- Iban Benzal, Design Director, Wise "Frank has been an invaluable resource during my highest growth years as a Product Manager. Recently, Frank helped me turn a challenging job search into three competing offers through product strategy and interview coaching. If you're a product leader looking to level up, Frank is your guy." -- Mariel Frank, Product, Mytra --- ## Speaking & Appearances I've spoken at events and been interviewed on podcasts about product leadership, team building, and navigating complexity. - Conference Talk: "Why AI Won't Kill Your Job -- But It Might Kill Your Excuses" at Wise's Science Meets Art 2025 - Podcast: "Enthusiasm is the tiebreaker" at JobQuest Podcast, 2025 (https://www.youtube.com/watch?v=8CX7QLXAMwM) - Podcast: "Design Unfiltered XVIII" at Design Unfiltered, 2024 (https://www.youtube.com/watch?v=cpd_fLEKMBM) - Podcast: "Reducing friction, modularity, and low-code" at Product Direction Podcast, 2023 (https://www.youtube.com/watch?v=Lc67fnZ8hj8) - Conference Talk: "Mastering Enterprise SaaS Challenges" at Digitale Leute 2023 - Podcast: "Fireside Chat" at Product School, 2021 (https://www.youtube.com/watch?v=vw2ErarZGDk) --- For more information, visit https://hirefrank.com