About Frank

My career spans engineering, design, and product leadership across startups, scale-ups, and public companies. I'm known for combining deep technical intuition with design sensibility and a sharp sense of product strategy — a blend that shapes my coaching today.

As a self-taught engineer, I joined Google as a UX designer and created the original transit icons for Google Maps — an early example of my ability to bridge tech with human-friendly design.

I later joined Etsy as a product manager pre-IPO, where I played a pivotal role in enhancing search and discovery and led the launch of a high-margin, self-serve ad platform for sellers — one of their most successful revenue initiatives.

I went on to hold VP roles at Betterment, Casper, InVision, and Slack, leading cross-functional teams through periods of rapid growth, product reinvention, and organizational change.

Building products is hard. Leading the people who build them? Harder.

Whether it's stepping into a Staff+ role, managing a growing team, or navigating founder dynamics, coaching helps leaders move through uncertainty with more clarity, confidence, and impact.

Today, I work with senior ICs, VPs, and founders — helping them navigate complex leadership challenges, clarify strategy, and grow with intention. My practice is grounded in ICF-aligned coaching principles and shaped by 20+ years of leadership experience at companies like Slack, Etsy, Google, Betterment, Casper, and InVision.

Sessions are hands-on and reflective, blending structured frameworks, sharp questions, and metaphor-driven insight to help leaders operate with intention and grow on purpose.

I write Frank Takeaways , a mildly entertaining newsletter read by savvy leaders on product, leadership, and the messiness of being human.

I live in Brooklyn, NY with my wife, two young daughters, and an Italian truffle dog that isn't of much use in the city.