Hands-on Coaching

A practice dedicated to supporting leaders through the tricky stuff of building products and high-performing teams.

As an executive product leader with over two decades in tech, Frank has built products and led teams at companies ranging from public giants like Slack, Google and Etsy, all the way to startups like Betterment, Casper and InVision. He now supports product leaders across all stages of companies as a coach.

As a coach, Frank offers unique insights drawn from his experience managing teams and products across various growth stages and industries.

He helps leaders navigate ambiguity, refine strategies, and increase their impact in areas such as product development, organizational design, go-to-market planning, and pricing.

Simple pricing for everyone

For corporate engagements or fractional support, details are available via email.

Individual Contributor

$300 per session

Accelerate your product career with focused, skill-building coaching.

  • 45 minute remote session
  • Product feedback
  • Stakeholder management
  • Career development planning
  • 2 session minimum

Leader

$500 per session

Elevate your leadership skills and navigate product challenges.

  • 60 minute remote or NYC session
  • Leading and scaling teams
  • Guidance on product strategy
  • Managing difficult conversations
  • Go-to-market plans & pricing
  • Navigating company milestones
  • 360 feedback from your team
  • Available on Slack between sessions
  • 12 session minimum

Loved by leaders worldwide

"Frank had a material, double digit percentage, impact on our revenue within a month of our first session. He combines a natural caring and thoughtfulness with a wealth of professional experience. If this is your first time stepping into a product leadership position, or are just looking for a thought partner, I don't think you'll regret giving Frank a try."

Tomas Reimers

Co-Founder, Graphite

"Frank is an incredible thought partner, and is the kind of person who makes you and your organization more stable, grounded and thoughtful. Frank and I have worked together at two companies, most recently when he was interim head of product at InVision while I was on parental leave. Frank is the person you want in your personal board of directors. He has exceptionally high EQ and people sense -- he can provide empathy and humor that helps you navigate the hardest situations, and at the same time objectivity exactly when you need it. I've learned so much from him, and he made me so much better at my job."

Eleanor Morgan

CEO & Founder, Stealth Startup

"I'm incredibly grateful for the mentorship and guidance Frank has provided me throughout my career. He's helped me navigate complex team dynamics, refine my product strategy, and overcome challenges I faced at work. With Frank's support, I've been able to grow into product leadership roles and develop the confidence necessary to succeed in this field. He is always available to offer practical advice, and a fresh perspective. I highly recommend him to anyone looking to take their product career to the next level."

Betty Liao

Product, Google

Frequently asked questions

What does a typical coaching session look like?

Each session is tailored to the client's specific needs and goals. Sessions involve discussing current challenges, strategizing solutions, and supporting growth as a product leader.

How long are the coaching engagements?

Coaching engagements typically last 3-6 months, but can be adjusted based on individual needs and progress. Regular reviews ensure the approach is optimized for maximum value.

Can this be expensed against a Learning & Development budget?

Yes. Many clients use L&D budgets for coaching as it aligns with their career development goals. Detailed invoices are available for expense claims.